Day of Design

Day of Design
9:15am | 12:15pm | 3:15pm

9:15am - Alexander Reyna, Creative Director of Major League Baseball

The first speaker for the Day of Design event was Alexander Reyna. He's the Creative Director of Major League Baseball. He describes himself as a "cabinet maker" which is a blend of artistry and craft. 
He has been working in design for 25 years. Four of those years have been for Major League Baseball. He does everything except game design and is 100% self-taught.

A short list of what he does:

• Making Stuff
• Tinkering
• Motion - intersection of all these different forms of design
• Interactivity / UX / UI / Experience and more
• Product Design

Make The Future

He made something with Real Time 3D visualization that allowed people to have more engagement with baseball. (seeing where the ball goes, speed of the throw and hit, etc.) 

People have great ideas but they are too afraid to create them. You need an Idea and Willpower, which is creating something out of nothing. 

His Process

• Are they using it on the couch or on the subway? 
• Thngs like this are important because it effects the design

• Collaboration and feedback is key
• We iterate solutions until they delight the user
• They buy it when they feel they are a part of the solution

Honesty Is Obvious

• UX does not hide the truth
• Avoid the dark patterns (http://www.darkpatterns.org)

L.A. Fitness - If you want to cancel your membership, you can't do it online. 

Create Delight

Make products that work "right" and surprise the user

Something He Learned

• New form factors require new ways to interact

12:15pm - George Hakim, Creative Project Manager of Toyota North America

The second speaker for the Day of Design event was George Hakim. He's the Creative Project Manager of Toyota North America. He background was mainly in Graphic Design.

Engineering The Art of Storytelling

Safety Commitment: Check yourself before you wreck yourself.

• Stories convey experience and wisdom
• Stories excite sympathetic reactions

Expanding Audience

Over the years, storytelling's audience has expanded to:

• Books
• Radio
• Film
• Video Games - Interactive / you being part of the journey
• Music Videos
• Internet
• Videos that go viral 
• iPhones / smartphones
• Social media

At Toyota, they use Virtual Reality as Storytelling for training purposes. 

The Golden Circle

Simon Sinek

• People don't buy what you do, they buy why you do it.
• Do business with people who believe what you believe.
• Talk to people from the inside out, because that influences action, that's where gut feelings come from.

Ask Why 5 Times

    Root Cause         Pay Attention to the Big Picture        Explain it to a Nontechnical Person

What's the problem?                                    HOSHIN                                                                                   MUDA

Learn The History

Genchi Genbutsu - Go to the source

Know Your Audience

Toyota's Mentality: Customer FIRST

Plan, Do, Check, Act

Idea (define / plan) → → → → Create (do)
           ↑                                             ↓ 
           ↑                    Ⓞ                       ↓ 
           ↑              Empathy                ↓  
           ↑          (customer first)         ↓  
Refine (act) ← ← ← ← ← ← ← Test (check)  


*People retain 58% more information when both visual and auditory senses are stimulated.

More Meanings 
KAIZEN - continuous improvement
MIERUKA - visualization

Key Points 

• Root Cause - Why
• Mieruka - visual storytelling
• Kaizen - continuous improvement

Kiki / Bouba Effect

• We can match names with objects.

Advice

1. Travel - helps with visual communication, global experience
2. Don't be afraid to take a job where the experience intimidates you